Monthly Archives: October 2015

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Product placement, do it like Bond.

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The recent release of the latest James Bond film, ‘Spectre’ sees Mr. Bond wrestle with a brand new villain. It also sees him lock horns with a slate of different products. Product placement has always been ripe in the Bond franchise, however Spectre drops 17 products in its runtime. Is this taking it too far? […]

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Emotional advertising…Why it works.

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If you didn’t shed a tear watching the new Extra ads “The Story of Sarah and Juan” and “Origami” then we’re going to question whether or not you’re a human being with actual emotions. These Extra ads are the latest in a long range of powerful ads which prove that emotional advertising just works.

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Jani Leinonen the man behind ‘Tony is back’.

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It’s finally been revealed who was behind the tony is back hoax campaign, one Jani Leinonen. Mr. Leinonen is an artist from Finland who has no ties to the advertising industry but has been successfully using it as a platform for his work.

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The dawn of emoji marketing

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The dawn of emoji marketing is upon us. From Star Wars to Dominoes there’s no shortage of brands who are using the colourful characters to bring their content to millennial audiences.

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The best guerilla marketing campaigns according to Rogue.

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The best guerilla marketing campaigns. It’s Monday. You don’t want to read too much. So we decided to put together a list of the best guerilla marketing campaigns we’ve come across. This list was put together using scientific knowledge…

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Print campaigns are not dead. You’re just not doing them well.

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The growth of digital marketing and advertising has damaged the effectiveness of traditional print campaigns. Furthermore the fact that newspaper and magazine subscriptions are extremely low has limited the distribution of print ads. So does this mean that print ads are now a thing of the past and should remain that way? No. Have you […]

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Mentoring in the advertising industry

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Batman and Robin, Mr. Miyagi and the karate kid, Del and Rodney Trotter. These are some of the really successful mentor and mentee partnerships (you can debate the last example). Mentoring is something that has seeped into the professional world, and here in the advertising and marketing industry, we’re extremely grateful for it.

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Controversial marketing, how it works…sometimes

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Controversial marketing has a proven track record of working. We’re not talking grossly controversial. That would just sink your brand completely. We’re talking controversial enough to get people talking, pique an interest and even have one or two people say “Hey, was that too far?”. I can guarantee the majority of people reading this opening […]

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