Over the past few years we’ve noticed that marketing tends to be the first thing a client wants but the last thing they need. I know, strange to hear this coming from a creative agency but bear with me a moment! Every meeting starts off the same way – we ask four core questions.
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In some of our previous blogs, we talked about how important advertising has become – Christmas advertising , Native advertising and Emotional advertising to name a few. We talked about how much money certain firms were investing in their Christmas ads in particular.. but is it worth it?
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There’s a bit of an idea going around that Christmas advertising is to the UK what Superbowl advertising is to America. The ads we see that spill over from the UK are becoming more and more like the spectacles we see produced for the costly Superbowl ad space.
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If you’ve tuned into the news or walked the streets of Paris within the last couple of days you’ve probably heard of Brandalism. They describe themselves as a “revolt against corporate control of the visual realm” and the “biggest anti-advertising campaign in world history”.
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