Monthly Archives: January 2016

separator
good brief

The Importance of a Good Brief

separator

When working on the copy for any advertising campaign, the time spent agonising over the significance of a single word may seems ridiculous to most people – however, anyone who works within our realm understands that if it is even a degree to the left or right of a perfect point, the campaign will not […]

Read More
web design

Web Design Trends Part 1 – What To Expect In 2016

separator

In the last decade web design trends have changed significantly; we’ve witnessed an array of trends from 3D designs with wild colors to flat design with calm pastel colors and we’ve even surpassed the “Who cares about mobile designs?” to a mobile first approach and many, many more.

Read More
advertising Dublin

Humour & Offence in Advertising: A Quick Introduction

separator

In comedy, there is often the wonderful moment that a subject is brought into discussion that in any other circumstance would be avoided at all costs for fear of causing offence or outrage. Through a comedic medium, not only can these topics be discussed, but it can force people to truly think about them in […]

Read More
advertising dublin

Deconstruction & Subversive Thinking in Advertising

separator

Only a short while from two of the most important advertising events of the year, the Super Bowl and the Academy Awards, ad-world is embroiled in its annual debates on what to expect, and as always there is an attempt to comprehend the staggering cost that comes with advertising during these broadcasts (this year a […]

Read More