Monthly Archives: August 2016

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mixed reality apps

Mixed Reality Apps: Who’s Gonna Make Them?

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Its all about mixed reality apps now guys. Keep up, ok? Seriously. The newest horizon breached by the wunderkids at Magic Leap, Microsoft, Dell et al is an exciting one that will incorporate virtual and augmented reality. So who’s making the software? Who’s producing the future apps for this technology? Who’s gonna make our mixed […]

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online banner ads

Online Banner Ads: What Makes The Good Ones Work?

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Online banner ads can be effective when thoughtfully put together. But there are certain guidelines that good online banner ads have to adhere to. Lets take a look at some good examples and why/how they work.   Good Online Banner Ads: The Basic Rules. Ads like this usually work off of the understanding of the three following […]

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The Growth Of Augmented Reality Ireland Should Know

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With augmented reality Ireland’s businesses need to be paying more attention. Its set to become big business. How big? Massive. That is, according to Business Insider, who have predicted seriously strong revenue growth over the next four years. I’m talking serious dolla’h. The kind of dolla’h that’d make your toe-nails weep.   Revenue Projection For Augmented […]

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augmented reality

Augmented Reality, But Not As We Know It: Microsoft Hololens

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Augmented reality is forever expanding into popular culture, and it shows no signs of abating. We’ve gone far beyond Niantic’s ‘Pokemon Go’ in terms of possible use for the technology. People are waking up to the endless possibilities it can afford us.   Augmented Reality & VR. Heres where the Microsoft Hololens comes in. Bridging the […]

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The Five Best Viral Videos Of 2016 So Far

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Lets cut the crap… You want a list of interesting/funny/provocative/cool viral videos to watch right now, don’t you? Well, you’re in luck! Heres a rundown of the biggest viral videos so far this year. We dissect them for what they are, and why we think they went viral in the first place. Take a look…   […]

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Best Display Advertising Ireland’s Businesses Can Use

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When considering the use of display advertising Ireland’s businesses could do little worse than consider these great ads. What makes them so great? They’re thought-provoking, fun and on-brief. In short, its the kind of content that can help a company to engage with potential online custom.   Itau Insurance Crash Highly intelligent ad, where you interact […]

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Augmented Reality Apps That Aren’t Pokemon

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Augmented Reality is big business right now. Thanks to Niantics, augmented reality has exploded into popular culture with Pokemon-Go. That app smashed records everywhere. But what about other augmented reality apps? Are there any out there that are just as cool? Or as fun?   We take a look at six of the best.   […]

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HTML5 Banners We’ve Seen: Ten Of The Best

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We love good html5 banners. From the simplest to the most complicated. When it carries across the message of the brand and it’s voice in an engaging way, an ad banner can be highly effective. Have a look at ten of the best html5 banners we’ve encountered.   AUDI’s Quattro Curves Banners: HTML5 Banners Supreme. Agency: Almap […]

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Olympics: Best Guerilla Marketing Ireland’s Audiences Has Seen

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Faced with stringent IOC rules and guidelines, many brands have had to resort to intelligent guerilla practises. The IOC has forced the hands of many marketeers to come up with subtle ways of having their products visible. Here are the most ingenious ways guerilla marketing utilised the Olympic occasion without illegally stepping angering the IOC. They’re […]

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Digital Marketing Ireland

Rio’s Rule 40: Lessons For SME Sponsorship & Digital Marketing Ireland

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The Olympic’s I.O.C have relaxed their rules regarding athlete sponsorship during major competition. It enables those who wouldn’t have been traditionally ‘Big’ sponsors, to finally utilise the pulling power of famous athletes. These newer ‘next-bigger’ brands can now utilise an athlete’s exposure for brand building. This is a highly effective tool when coupled with the brand’s […]

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