Monthly Archives: January 2017

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Social Influencer Marketing In Ireland: ASAI Guidelines

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As we already know, any advertising & marketing communications in Ireland must be clearly identifiable to a consumer – aka people must know they are being advertised to! So, with traditional advertising, this is very easy to do. However, with the growth of digital channels and more specifically, the use of social influencer marketing in […]

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Online Video content

Creating Shareable Online Video Content

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At this stage, it’s common knowledge that people are more inclined to watch a video than read an article. I mean who wouldn’t, it’s way easier than reading, and we’re taught to watch from such a young age. Online video content is much easier to digest but it can also be easier to forget. That’s […]

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