To add to the list, here’s the most recent controversial advertising stunt published by Paddy Power…online that is. The betting giants are taking bets on whether Garda Commissioner Noirín O’Sullivan will remain in charge come December 21st. Paddy are truly the King’s of reactive advertising. This cheeky print advert features the Commissioner along with the […]
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Posted by Adam in YOUTH MARKETING on March 13, 2017
Over the last few years, marketers worldwide have been relentlessly devoting infinite amounts of resources to targeting the often unpredictable and elusive millennial. But are us highly sort after millennials really that unpredictable or does it just take one to know one? “Millennials get treated like some sort of hyperactive group of wild gorillas: […]
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