Posted by Adam in GUERRILLA / YOUTH MARKETING on July 14, 2017
The Original Fashion Influencers: There are very few images that will better capture the birth of modern hip-hop style in the 1980’s; from product endorsements to style choices and sneaker culture, the image of RUN-D.M.C. crouched in front of the Eiffel Tower, circa 1986 highlights a paradigm shift in both fashion culture and rap along […]
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Posted by Jason Teji in YOUTH MARKETING on July 10, 2017
The subject of Youth Marketing and connecting with younger audiences such as Generation Z is as much of a hot topic now as I’m sure it was back in the days when it was common place to sell those Christmas cartons of smokes for the entire family. Today’s youth (generation Z) are no different from […]
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Posted by Adam in YOUTH MARKETING on July 6, 2017
Having travelled to the UK recently, it really struck me how quick society is to stereotype & generalise an entire generation. Yes, I’m talking about that word…’Millennial.’ As a so-called Millennial agency, we find it hilarious that brands and agencies alike can spark such polarised, ill-spirited viewpoints on a generation. Sure “they’re just a bunch […]
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