Apple News For Augmented Reality Ireland Will Love

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Exciting news in the world of augmented reality Ireland’s Apple geeks will love; Tim Cook has revealed that the company are actively looking at augmented reality now. The comes relatively late however, considering other companies already developing headsets and apps. In an interview with Good Morning America, Cook said, “There’s virtual reality and there’s augmented reality — both of these are incredibly interesting… but my own view is that augmented reality is the larger of the two, probably by far.” When a guy like Cook speaks so candidly, it lets us know one thing for certain; Apple aren’t sleeping on augmented reality anymore. After an overall tame launch of the iPhone 7, Cook certainly needs to up Apple’s game if they wish to stay as industry leaders within the next couple of years. Most tellingly, he outlines how augmented reality could potentially be harnessed by Apple to host receiving something akin to actual ‘Hologram’ calls: “for both of us to sit and be very present, talking to each other, but also have other things — visually — for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here who’s not here present but who can be made to appear to be present. There’s a lot of really cool things there.” With this use of augmented reality Ireland’s Apple users could potentially have a sit down conversation with loved ones overseas. Not as good as the real thing obviously, but a damn sight better than Skype, for sure.      

News For Augmented Reality Ireland’s Apple Fans Will Love…

Rumours abound also that Apple have hired big players in the augmented and mixed reality worlds for research and development. According to MacRumours, Apple have enlisted the help of Magic Leap Stalwart Zeyu Li and alternate reality guru Doug Bowman. The thinking is that they need to dive head first into a market they’ve criminally avoided for so long. Many have previously wondered aloud why they have avoided augmented and mixed realities. It did seem to compound the belief that Apple were in a state of stagnant mourning since Jobs passed. So this shows a distinct way forward for Cook and Apple. It will undoubtedly herald their intent to rival the likes of Microsoft, and Magic Leap. Certainly, the big players in this kind of advanced augmented reality Ireland’s AR fans can’t wait to see are Microsoft and Magic Leap. What with their HoloLens and secret offering respectively, Apple will have to bring something really cool to the augmented reality table. That is, if they want to measure up to these two heavy hitters. Only time will tell. Knowing Apple, it could be glorious, or underwhelmingly safe. Still, we will be on tenter-hooks, waiting to see their offering. It will be a big announcement, regardless. ‘Til then…