All posts by adam@rogue.ie

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Fashion Influencers

RUN D-M-C The Original Fashion Influencers

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The Original Fashion Influencers: There are very few images that will better capture the birth of modern hip-hop style in the 1980’s; from product endorsements to style choices and sneaker culture, the image of RUN-D.M.C. crouched in front of the Eiffel Tower, circa 1986 highlights a paradigm shift in both fashion culture and rap along […]

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Youth Marketing: Your Introduction To Generation Z Marketing

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Having travelled to the UK recently, it really struck me how quick society is to stereotype & generalise an entire generation. Yes, I’m talking about that word…’Millennial.’ As a so-called Millennial agency, we find it hilarious that brands and agencies alike can spark such polarised, ill-spirited viewpoints on a generation. Sure “they’re just a bunch […]

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digital marketing for mortgage companies

Digital Marketing For Mortgage Companies – Refresh Your Digital UX or Die

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New research carried out in the UK has found that 3 of the top mortgage providers in the UK are failing miserably in ranking when it comes to overall online user experience. Lets face it, digital marketing for mortgage companies doesn’t sound very exciting – sexy or not, it’s a necessity and something large mortgage […]

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A Rant About The Council & Street Art In Dublin

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It’s Time For Change: Nurture Street Art In Dublin 1 tag could lead to a life of unemployment & prison! Wait what? Yes, according to DCC this is the life you may lead should you ever even consider combining a spray can and a wall. God forbid we try to encourage street art in Dublin. […]

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Augmented Reality In Ireland Slow To Take Off – Gatwick Airport Is Not!

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As you already know, the use of augmented reality in Ireland is something we believe to be highly underused and undervalued in terms of marketing opportunities. Jason previously spoke about the opportunities for large retailers to adopt augmented reality to grab your customers attention and improve the overall shopping experience. How about improving the passenger experience […]

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controversial advertising

Controversial Advertising by Paddy Power Deemed Inappropriate

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To add to the list, here’s the most recent controversial advertising stunt published by Paddy Power…online that is. The betting giants are taking bets on whether Garda Commissioner Noirín O’Sullivan will remain in charge come December 21st. Paddy are truly the King’s of reactive advertising. This cheeky print advert features the Commissioner along with the […]

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Youth Marketing Dublin

Millennial Insights & Youth Marketing

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Over the last few years, marketers worldwide have been relentlessly devoting infinite amounts of resources to targeting the often unpredictable and elusive millennial. But are us highly sort after millennials really that unpredictable or does it just take one to know one?   “Millennials get treated like some sort of hyperactive group of wild gorillas: […]

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Social Influencer Marketing In Ireland: ASAI Guidelines

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As we already know, any advertising & marketing communications in Ireland must be clearly identifiable to a consumer – aka people must know they are being advertised to! So, with traditional advertising, this is very easy to do. However, with the growth of digital channels and more specifically, the use of social influencer marketing in […]

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Online Video content

Creating Shareable Online Video Content

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At this stage, it’s common knowledge that people are more inclined to watch a video than read an article. I mean who wouldn’t, it’s way easier than reading, and we’re taught to watch from such a young age. Online video content is much easier to digest but it can also be easier to forget. That’s […]

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creative marketing agency

Creative Marketing Agency’s Best Holiday Campaigns

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A good, creative marketing agency knows how to grab the attention of it’s target market and hold it. Heres some of the best example of work from a smart, creative marketing agency. Happy Christmas! Heres a mini Christmas gift for y’all. Take a look at some of the best Christmas examples from the kind of […]

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