Category Archives: YOUTH MARKETING

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Fashion Influencers

RUN D-M-C The Original Fashion Influencers

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The Original Fashion Influencers: There are very few images that will better capture the birth of modern hip-hop style in the 1980’s; from product endorsements to style choices and sneaker culture, the image of RUN-D.M.C. crouched in front of the Eiffel Tower, circa 1986 highlights a paradigm shift in both fashion culture and rap along […]

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Generation Z Marketing

“Don’t Market To Me Bro” Brand Relevancy With Generation Z

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The subject of Youth Marketing and connecting with younger audiences such as Generation Z is as much of a hot topic now as I’m sure it was back in the days when it was common place to sell those Christmas cartons of smokes for the entire family. Today’s youth (generation Z) are no different from […]

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Youth Marketing: Your Introduction To Generation Z Marketing

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Having travelled to the UK recently, it really struck me how quick society is to stereotype & generalise an entire generation. Yes, I’m talking about that word…’Millennial.’ As a so-called Millennial agency, we find it hilarious that brands and agencies alike can spark such polarised, ill-spirited viewpoints on a generation. Sure “they’re just a bunch […]

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Youth Marketing Dublin

Millennial Insights & Youth Marketing

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Over the last few years, marketers worldwide have been relentlessly devoting infinite amounts of resources to targeting the often unpredictable and elusive millennial. But are us highly sort after millennials really that unpredictable or does it just take one to know one?   “Millennials get treated like some sort of hyperactive group of wild gorillas: […]

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