Category Archives: YOUTH MARKETING

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All The Different Types Of Advertising Agencies You Could Possibly Need

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There are so many different types of advertising agencies in today’s traditional and digital advertising landscape, so many that we can forgive you for not being able to accurately pinpoint which type of agency you may require. The advertising landscape is constantly changing in Ireland and the UK. There are advertising agencies that provide a […]

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Web Design For Millennials

A Millennial’s Advice On Designing Your New Website

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Millennials are now one of the largest groups of consumers out there, forcing a large amount of businesses to wonder how they can engage and cash in on more millennial. Millennials, unlike Baby Boomers and Gen Xers, have a different and equally unique set of needs and wants, especially when it comes to online experiences […]

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Fashion Influencers

RUN D-M-C The Original Fashion Influencers

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The Original Fashion Influencers: There are very few images that will better capture the birth of modern hip-hop style in the 1980’s; from product endorsements to style choices and sneaker culture, the image of RUN-D.M.C. crouched in front of the Eiffel Tower, circa 1986 highlights a paradigm shift in both fashion culture and rap along […]

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Generation Z Marketing

“Don’t Market To Me Bro” Brand Relevancy With Generation Z

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The subject of Youth Marketing and connecting with younger audiences such as Generation Z is as much of a hot topic now as I’m sure it was back in the days when it was common place to sell those Christmas cartons of smokes for the entire family. Today’s youth (generation Z) are no different from […]

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Youth Marketing: Your Introduction To Generation Z Marketing

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Having travelled to the UK recently, it really struck me how quick society is to stereotype & generalise an entire generation. Yes, I’m talking about that word…’Millennial.’ As a so-called Millennial agency, we find it hilarious that brands and agencies alike can spark such polarised, ill-spirited viewpoints on a generation. Sure “they’re just a bunch […]

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Youth Marketing Dublin

Millennial Insights & Youth Marketing

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Over the last few years, marketers worldwide have been relentlessly devoting infinite amounts of resources to targeting the often unpredictable and elusive millennial. But are us highly sort after millennials really that unpredictable or does it just take one to know one?   “Millennials get treated like some sort of hyperactive group of wild gorillas: […]

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