An ambitious Credit Union with a great ethos, Trinity was and is highly focused on customer service, approachability and simplicity. Rogue was able to provide a complete UI/UX redesign that focused on attracting and engaging a younger audience, whilst maintaining ease of use for online banking. This strategy resulted in a far more focused web experience allowing Trinity to communicate a clear value proposition to their target customer.
UI/UX redesign that focused on attracting & engaging a younger audience
Within the first 30 days of the new website release bounce rates are down by 28%, page views are up by 46%, with over 830 unique visits in less then 30 days with an average session duration increase of 32 seconds.