Europe’s Largest Take Out Cup

Guerrilla Marketing

The Brief

Every so often you get your hands on a brief that doesn’t just challenge the mind, it also leaves the door wide open for new ideas! The Insomnia Christmas Cup launch brief did just that. Insomnia Coffee Company approached Rogue Creative to develop a campaign to raise awareness for both their new Christmas Cup design and their partnership with the up and coming designer, Emma Manley. What better way to showcase a cup design, than building Europe’s largest take-out coffee cup and placing it right in the heart of Dublin City Centre…
Did we mention that it also granted Christmas wishes! Result: A steaming cup of excellence combined with a cross platform social campaign using #lovebeingfestive. With the meeting of creative minds between Rogue & Insomnia it was a collaboration that ultimately delivered what is now being talked about as one of the most iconic brand activation in 2016.

The Solution