Graffiti Marketing... Consumer: Tag! You're It!

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Graffiti marketing is a potentially beautiful use of typically harsh, urban landscape. Since it’s birth from the hip-hop scene in New York in the early 1980’s, graffiti has come to typify urban art. Great graffiti can be like large, fresh breaths amongst the stifling smog and steel of cities the world over. It can stop people in their tracks; cause them pause for though on their commute to work. A true, real world ‘Micro moment.’ To get into the consumer’s face, and cause them to think about your product is hard. So, to approach them from a nontypical position, is so important today. To grab in a place, or way they weren’t expecting is key. Graffiti can do this. If it’s done well, is on point, and includes a relevant call to action, the consumer will engage. Its something that will truly give a business a gee-up against their competitors. And if you’re business isn;t doing it, then you may have to reassess the option of graffiti marketing. Heres a small look at some of the best examples of graffiti marketing which we’ve found in cities across the world. Take a look…

Best Examples Of Graffiti Marketing…

 

1. Marc Ecko

graffiti marketing A hoax tagging of the President of America’s private plane? Cool. Using a duplicate Boeing 747, Marc Ecko painted made it look like they tagged the world’s most famous plane, Air Force One. The coverage was immense, with it being featured on numerous international news channels. The result? Graffiti marketing par excellence. It was so convincing, it had the American government actually checking the real Air Force One, to see if it really was tagged. It wasn’t, but Ecko didn’t even need to…  

2. Mr. Clean

graffiti marketing Possibly one of the more shared examples of graffiti marketing. A brilliantly simple and devastating example of how confident Mr. Clean are with their product. With the brand mascot himself (Mr. Clean) being so recognisable, the overall message is clear. Mr. Clean cleans better than all it’s competitors (the other, darker lines). Graffiti marketing at it’s simplest and best.  

Greendrinks.org

graffiti marketing A beautiful bleed from their billboard campaign here, this ambient, guerrilla-like example of graffiti really highlighted their mission statement. Featuring a toxic barrel with ornate flowers and grass ‘spilling’ out of it, this graffiti marketing from greendrinks.org is a keeper.