How Guest Posting Can Grow Your Website
If you are interested in expanding your business reputation online. Writing guest posts is an awesome way to create a solid reputation and build influence within the industry you are in. The purpose of guest blogging is simple, unlike other online marketing strategies. The reasons for using guest posting is to build a long term reputation and increased success for your business. Guest blogging helps you build your reputation online by collecting and sending authoritative links to your website which is a good way to grow fast and appear on the first page of Google search engine results.
What Is Guest Blogging
Guest posting or guest blogging is an approach used by online content marketers, bloggers and online business owners to increase traffic to their websites. Guest bloggers create a lot of content often times for the purpose of getting relevant connections and popularity to their websites. Of course, the more popular your website is the more authoritative it appears to Google and online users.
As a guest blogger, you receive links in exchange for the content you create which usually is aimed towards promoting your name in the industry. This method can be a profitable way to build your own website while helping others create content for their own websites. Although, getting started as a beginner can be very difficult at the very beginning of your journey. It comes with many frustrations, roadblocks, and pain. However, the success that can be achieved with this system is immeasurable compared to the effort invested. But that is if you do it right. This means you must avoid certain mistakes that many guest bloggers make.
What To Avoid When Guest Posting For SEO?
Many bloggers start guest blogging simply because other bloggers tell them it’s a good idea or because they’ve read somewhere that it is the easiest way of getting additional website traffic. When writing a guest post, getting lots of shares and comments should not be your primary objectives. While comments and shares are great metrics to measure your success as a blog owner, they honestly do not count that much. Since the goal is to grow your website, getting tons of views, shares, and comments for someone else’s blog isn’t a bad idea, it’s rather a good idea. Getting additional traffic to someone else’s website will only mean even more traffic will be sent to your own website as well. Let’s face it, you aren’t going to be guest blogging on a website that doesn’t have a large audience, likely a lot bigger than yours anyway.
Get More Subscribers
In other words, getting more people to join your email mailing list because they trust you won’t spam the shit out of them and they want to hear from you on a regular basis anyway. Guest blogging on someone else blog can help you to drive more email sign-ups for your own website. Initially, you will have to send traffic and then convert them on your landing page but if you develop a closer relationship with the admin of the blog that you are guest posting on, you may be able to ask them to embed a sign up directly on one of your posts.
Ultimately turning any visitor into qualified prospects and profitable subscribers is the main goal for sure. Turning visitors into subscribers is crucial because most people will only visit your site once. Even if they like what they see, they’re unlikely to remember to come back, there are a ton of distractions online. Now I haven’t seen your content so I may be speaking out of turn, but I just think it’s unlikely that many people will remember to check your blog for new content – these stray visitors become a lonely dot in your web analytics account, marking the happy day they dropped by.
But once they join your email list, you can build a relationship with them. “Hey Remember Me? I’m still here”
When you have new content or a new product release that you want to promote, you can send them a reminder email that your still in business and invite them to check out what’s new.
Why Your Landing Page Matters.
Sending traffic to your website is useless when those visitors just leave. You need your website visitors to subscribe to your updates because if they do not subscribe you are certain they are never coming back. With this in mind probably one of the worst things you could ever do as a guest blogger is to post only one line to your home page within your guest post. It doesn’t matter how nice and pretty your home page is, doesn’t matter how many hours you spent optimising your landing page, it’s just not going to convert subscriber’s half as much as if you sent them to another article of interest on your website.
The typical home page has way too many distractions going on; it’s not usually focused on one thing, it provides the overview and this might not be specifically what the user you have sent there is looking for. Every distraction makes people more likely to leave without subscribing. Of course, you’ll never get 100% of the people who click your call to action to subscribe. But you can get at least 50% of them with a clever linking landing page that is optimised to increase subscribers.
It’s called a landing page because it’s the page new visitors “land” on. In other words, it’s the first page on your website that people see (though often the term is used to describe any page that has a specific goal). The landing page you link to from your guest post should be focused on compelling people to subscribe to your list. Take this example, you published a guest post and get 300 people to click the link to your website. If your landing page converts only 15%, that means you get 45 subscribers but if your conversion rate is 65% that means you get about 195 subscribers to your website with just one guest post. But this is highly unlikely to happen when you link to your home page instead of a landing page.
What You Should Have On Your Landing Page?
Simply put, your landing page should have:
A headline, to tell your prospect what they will benefit from coming to this page/website.
A list of further reasons why people should sign up to the list with a clear call to action with a prompt to enter and submit an email address. There are lots of other ways to help increase conversions by optimising your landing pages. We provide an overall site audit identifying all these issues and make other recommendations as to how to increase conversions.
How to Do Effective Guest Posting For SEO
Guest blogging, done right, follows a couple of different scenarios. The first and probably the best scenario happens when the editor of a high-quality blog recognizes your expertise in a subject and asks you directly to create a guest post for their blog. You craft a well-written blog post and have it published on a great website that gets a lot of traffic. The blogger promotes your guest post on social media so that hundreds, thousands, or even millions of readers see it. That is like the unicorn of guest blogging situations. The unfortunate thing is chances are by the time you are being offered these scenarios you no longer need to be guest posting.
The second scenario mimics what freelance writers do when they want to publish articles in traditional magazines. They come up with ideas, pitch their ideas to an editor, and then, when the ideas are accepted, they send an article to the magazine.
Guest bloggers who want to pitch unsolicited posts should follow these steps:
1: When you want to write and publish a certain magazine article, you should start researching great magazines that post similar content and accept published works from guests because not all websites accept guest posting offers
You can usually spot a good website for guest posting opportunities by their reputation and popularity online. You must also know what their audience love to read in order to get a good idea of the kind of topics you can publish there.
2: Contact the editor. If the blog offers step-by-step guidelines for pitching guest posts, follow them closely.
When the blog doesn’t have a specific process for pitching guest posts, use the contact form to ask whether the editor accepts guest posts.
Identify yourself and your company, explain your qualifications and ask for permission to pitch a guest post idea. If the editor contacts you and asks for your pitch, then submit a well-written pitch.
3: Wait for approval. Editors receive many pitches from would-be guest bloggers, so you might have to wait a few weeks. If you don’t hear back after a few weeks, send a short follow-up inquiry.
If you still hear nothing, either ask to pitch a new idea or submit your guest post idea somewhere else.
4: Submit your guest post. Send in an approved guest post following the format given by the editor and make sure to submit it on time. If the editor asks you to make changes later, then continue editing your post until it meets the blog’s requirements.
5: Publish your guest post. Good blogs have editorial calendars just like high-quality magazines do.
It’s always a good idea, when you pitch a guest post, to think about what the editor might want to publish a few months from the current date. For example, never pitch a holiday-related blog post in December. Instead, pitch it in September or October to make sure that the editor can fit it onto the calendar.
Getting Paid For Guest Posting
These days, it is becoming popular among guest bloggers and content marketers to offer payment for their guest bloggers. Yes, you can get paid for writing a guest post for others to then post, and the processes involved are no different from that of free guest posting. Online businesses and marketers often demand guests posts for various reasons. There are some people who need to create content for their websites or blogs but are usually too busy to get it done themselves. People like these are often willing to pay for a guest post on their website, some just need as much content as possible to feed the large audience they have.
Find Content Marketing Companies
The first kind of people that are most likely to be interested in your guest blogging services is content marketing companies who often offer SEO services to their clients.
In most cases, these companies have a lot of clients that they are looking to build high quality, long-lasting backlinks for. One of the smartest and most reliable ways to do this is by guest blogging on the right websites. SEO agencies will pay for the blog article and then pay to post it on the website.
Accepting paid links on your blog can be a great additional revenue stream providing your website’s domain authority and domain rating are high enough. You also want to make sure that it is genuine, and you aren’t just posting spammy content for people as Google will not appreciate this sort of behaviour and you are likely to be penalized accordingly.
If you are interested in posting or if you are looking to develop a link building strategy let us know