For any businesses, nutritionists, personal trainers or just individual Instagramers out there, Instagram have some good news for you! The Facebook-owned photo sharing social network has announced that you can now post videos up to 60 seconds in length, extending from the original cap of 15 seconds which was first introduced in June 2013. The change was launched on Tuesday and it will be available to all users over the coming months. Not only will the users on IOS and Android feel receive this update but Windows users will also be able to use this update, as it was recently released for Windows 10 this month. Although advertisers already enjoyed the benefit of this change for the last two months, it now marks the first time that all Instagram users will have the same capability within the app. This update came about after a study last year found the average duration of a video on Facebook was 1.5 minutes. This allows creatives and influencers the freedom to communicate with their audience using an extended message. It also enables Instagram users the ability to combine several video clips from their camera roll where many had previously turned to other apps. The change should now ensure users stay within the app from beginning to end. Instagram recently hit 400 million monthly active users with videos becoming important to their market. The service has seen an increase of 40 percent over the past 6 months in which users spent time watching videos. Now with the longer video setup, it is sure to help boost the number of time users spend in the app and allow Instagram to become move towards another search tool. Instagram hinted that users can expect to see more new video features later this year as they push towards increasing advertising revenues. It is forecasted Instagram is set to reach mobile ad sales of more than $2 billion worldwide this year.


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