It's Social Media Ireland's Businesses Need, Not Television...

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The prevalence of social media Ireland’s businesses have come to find, cannot be ignored. Especially when launching a new product into the market. This comes off the back of a report by the Five By Five agency. They concentrate mainly on the art of marketing ‘launches’, and have ascertained social media’s dominance over the traditional powerhouse that is television. What was once the go-to medium of marketers the world over? Well, it’s now diminished in the face of the changing nature of consumer behaviour. With Netflix further compounding it’s irrelevance, television as we once understood it to be, is in a perilous state. As we’ve outlined in previous blog posts, most consumers today research and engage with potential products mostly through online, and especially mobile. And Five By Five confirm that with this report. social media ireland They have put forth figures which sees ‘social’ dwarfing television dramatically. “Only 36% of marketers consider TV in their top five launch communication channels. TV falls behind sales promotion (55%), email (53%), press advertising and PR (both 39%) in importance as a launch communication channel.”

It’s Clearly Social Media Ireland’s Businesses Need For Success…

So, a unique and concise voice over social media is considered to be most important. That is, according to the many marketers approached by Five By Five when compiling the research. Also, to be creative with it. Irreverent even, when considering the old stuffy forms of communicating USP’s through old formats. “72% think creative ideas are braver than five years ago. Marketers feel strongly that creative ideas need to have greater cut through now than ever before.” You need to be snappy and different when engaging with the consumers of today. Thats the kind of social media Ireland’s consumers want. And social is the place to do that. A considerable 46% of marketers questioned “placed pre-launch awareness as social media’s biggest benefit.” It really is a breeding ground for word-of-mouth shareability and engagement that the likes of television just cannot compare with. To be without a social, online presence, is perilous in today’s landscape. Its largely through social media Ireland’s consumers find new products or services.