Social media marketing Ireland news: Facebook is at it again. I know! They just can’t get enough of Snapchat. Zuckerberg is obsessed with ending Snapchat’s reign over social. Its almost getting a bit awkward, but if it means we can start to get better features across Zuckerberg’s social portfolio, then so be it. We’ve documented Zuckerberg’s war-mongering in the past, check it out here… So this week, we have seen the rollout of disappearing pictures and videos within the Instagram app, owned by Facebook. Just like Snapchat, this feature enables you to send the self-deleting messages. On their blog, Instagram announced that the ‘Instagram Direct’ feature has grown exponentially. “The number of people using Direct each month has grown from 80 million to 300 million people around the world. In fact, many of them use group threads every day to stay in touch with their closest friends and family.”

Social Media Marketing Ireland News: Facebook Can’t Help Themselves…

This rise in usage should be of concern to Spiegel and Snapchat, as Insta appears to be making up ground. And now they’ve positioned themselves to directly rival them, “Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. And you’ll see if they replayed it or took a screenshot.” So it’s now Snapchat M2. This absolutely serves to highlight the growing popularity in Snapchat’s model. The platform has been growing in terms of influence within the millennial marketplace. Most influencers are prevalent on it and are reaching out more and more to their followers through it. This is a potential consideration for any business wishing to utilise social media marketing Ireland will react to. If it’s where your target market is, now you have both Insta and Snapchat to turn to it seems! Time will tell whether which one will triumph (and we’re torn here at Rogue!)


Leave a Reply

17 − 7 =