So it was 5pm, on a rainy Wednesday evening, just finishing up in the Rogue office and my inbox EXPLODES with *spam* notifications. Christ, I’ve been added to a database and some gobshite has made the mistake of clicking CC instead of BCC on an email to over 400 people and this is what it contained;
Who are Rainy Monster and who on earth is James Corneille?? Well, it turns out he is a 16 year old entrepreneur and web developer chancing his arm at some email marketing to drum up some business for his web design company. Little did he know at the time, but this “mistake” has transformed into a movement. Having created a database from his LinkedIn connections, he has ‘spammed’ over 400+ marketers, recruiters, developers and entrepreneurs in the Dublin tech and startup scene! Several people replied and kindly asked to be removed from the database. As the evening wore on, people began to engage within this enormous email thread, writing a funny reply and selecting “reply all” so that all members could see the response. Some business plugged their own websites/events and rightly so – we’ve heard about “newsjacking” and I want to be the first one to coin the term “spamjacking”. When you get spammed in a massive database, jump on board, take your chance and plug some shameless self promotion like some of these lads!
Even better than the companies trying to promote themselves, we saw students taking advantage of this networking opportunity by sharing their LinkedIn profiles and respective fields of study;
Here’s hoping this will help you on the job hunt
(images are linked to candidates profiles)
Our new community even shares helpful tips for Cheltenham!
Unfortunately, some people weren’t as entertained by James’ little marketing campaign;
In fairness to Jill, she stood strong by her new community and put grumpy Gregory in his place!
As the thread continued, more and more people began replying, adding how much they loved this little spam movement with complaints becoming a lot less frequent.
We even got some original spam coming in, asking us money!
All this time, we had to question where this young lad was and what were his thoughts were on the accidental movement he had created!?
So what do we think of it all? Well, within 10 hours, this young man had constructed one of the most successful email marketing campaigns of the year, creating his very own movement centred around himself and the Irish tech scene. We now have a LinkedIn group, a trending hashtag #accidentalspambuddies and someone even started organising an event for the 400+ elite members to meetup, network and continue the movement!
Are we looking at one of Ireland’s next up and coming entrepreneur? I’m not sure but I can guarantee the future is bright for James Corneille, well done young man!