To create an initial interest among the target market, and to introduce Azuru in a fashion fitting its image. Our solution was to build an online presence that made the brand appear larger and more established in the target market than it actually was. Consumers perceive large drinks brands as having a long heritage, when in fact they are less than a decade old. In order to overcome this issue, we carried out premium product photography and built the website design around these high-quality images.
Utilising such professional photography, Azuru was perceived as a larger, well established, household name and not just a new drink to hit the Irish market. Partnering with local bars across Ireland, we created a selection of eye-catching POS materials to help Azuru stand out at the point of purchase.
Premium product photography and bespoke website design.