The Brief

Feeney’s is an award-winning alcohol brand that produces an outstanding Irish Cream. An Irish Cream that has on numerous occasions been regarded as the most luxurious Irish Cream in the world, winning both Platinum and Best Taste at the sip awards. Following a big brand refresh, Feeney’s approached Rogue Creative, with the intention of creating a brand new batch of premium social content, with a strategy that would target a younger, more youth orientated demographic. The plan was then that Feeney’s could distribute this content, online across all of their social channels, as and when, mixing it in with their more day to day / news based content.  They really wanted to create some visually impressive video content, that would be guaranteed to engage a youth audience. However at the same time they also really wanted to create content that would actually encourage purchases as well.

The Solution

Overhead tasty style videos happened to be really on trend at the time and cocktail style videos would also require the consumer to ideally purchase a bottle of Feeney’s in order to copy the recipe. We decided on the creation of 8 cocktail videos as this was the most that could be achieved from a one day shoot.

In order to stand out and to really position Feeney’s as a more fun, alternative and ultimately less traditional Irish Cream brand we placed a huge emphasis on both the types of cocktails and the art direction and planning of props/ set decoration to ensure a different and unique look that was in keeping with the overall theme of each individual cocktail.

Not all of the videos have been distributed yet and have been released organically with no spend, the results have been: 34,577 views on YouTube 25,305 views on Facebook with 113 actions