Feeney’s is an award-winning alcohol brand that produces an outstanding Irish Cream. An Irish Cream that has on numerous occasions been regarded as the most luxurious Irish Cream in the world, winning both Platinum and Best Taste at the sip awards. Following a big brand refresh, Feeney’s approached Rogue Creative, with the intention of creating a brand new batch of premium social content, with a strategy that would target a younger, more youth orientated demographic. The plan was then that Feeney’s could distribute this content, online across all of their social channels, as and when, mixing it in with their more day to day / news based content. They really wanted to create some visually impressive video content, that would be guaranteed to engage a youth audience. However at the same time they also really wanted to create content that would actually encourage purchases as well.