The Brief

Feeney’s is an award winning Irish Cream regarded as the most luxurious Irish Cream in the world, winning both Platinum and Best Taste at the sip awards. Following a brand refresh Feeney’s approached us looking to create a batch of premium content targeting a younger demographic, that they could distribute online across their social channels.  They wanted something that was guaranteed to engage but they also wanted something that encouraged purchases.

The Solution

Overhead tasty style videos were really on trend at the time and cocktail style videos would require the consumer to ideally purchase a bottle of Feeney’s. We decided on the creation of 8 cocktail videos as this was the most that could be achieved from a one day shoot.

In order to stand out and to really position Feeney’s as a more fun, alternative and ultimately less traditional Irish Cream brand we placed a huge emphasis on both the types of cocktails and the art direction and planning of props/ set decoration to ensure a different and unique look that was in keeping with the overall theme of each individual cocktail.

Not all of the videos have been distributed yet and have been released organically with no spend, the results have been: 34,577 views on YouTube 25,305 views on Facebook with 113 actions