Europe’s Largest Take Out Cup – Experiential Campaign

Guerrilla Marketing

The Brief

Every now and again, here at Rogue Creative, we get lucky enough to get our hands on a truly ambiguous brief, that doesn’t just challenge the mind, but it also leaves the door wide open for new and actually original ideas! The Insomnia Christmas Cup launch was exactly that brief for us. Insomnia Coffee Company approached Rogue Creative to develop out a campaign that would be able to raise awareness for both their new Christmas Cup design and also their new partnership with the up and coming fashion designer, Emma Manley. With a bit of back and forth, countless brainstorming sessions, calls, skypes, you name it, we had them. The proposition of reindeers, carolers, an enormous snow machine, the largest artificial snowball fight even, chrimbo-meter, drone skiing down Grafton street, elves on the shelves and a pug reindeer sleigh (we no joke had the Dublin pug club lined up and everything) we finally landed on a big cup. 
I mean there’s possibly no better way to showcase a new cup design, than blowing it up, scaling the shit out of it, transforming the ordinary into the extraordinary, building Europe’s largest take-out coffee cup and placing it right in the heart of Dublin City Centre… Oh, by the way, it actually even steamed with that steamy Christmas goodness! By the way, did we mention that it also granted Christmas wishes! The Result: A steaming cup of excellence, combined with a cross-platform social campaign, using #lovebeingfestive. With the meeting of creative minds between Rogue & Insomnia, it was a collaboration that ultimately delivered what is now being talked about as one of the most iconic Irish brand activations of Christmas 2016.

The Solution

Check out the case study video to see all the work that went into this experiential campaign and how successful it was.