P2 Putter Grips are an Irish based startup from Co. Wicklow, Ireland who are approaching the golf equipment market with a clear vision – to bring a smile to the faces of golfers across the world. Well on their way to achieving this, they are currently manufacturing and distributing the P2 Putter Grip across the globe.
P2 Grips had previously experienced some rapid growth early on within Ireland, with golfers such as Padraig Harrington switching over to use the grip on the PGA tour and many media outlets such as the Irish Independent and Golf Digest Ireland, jumped on it, featuring their patented putter grip as one to watch for the coming future. However, as they entered Q3 of 2015 they were experiencing a period of stagnation in the Irish market. Anyone interested had already purchased and they needed to do something to up their brand attention and to try an acquire a new, younger and more youth orientated audience.